Social responsibility is all about protecting people from gambling-related harm.
Three licensing objectives support the whole basis of gambling regulation: that crime should be kept out of gambling, it should be conducted in a fair and open way; and children and other vulnerable persons should be protected from harm or exploitation from gambling.
Most people who gamble do so safely most of the time. But gambling can be harmful for some. Excessive play due to inexperience or binge gambling, periods of loss of control and more serious gambling addiction. The harm suffered is not restricted to the gambler, but also felt by families, friends, communities and employers.
Proactively interacting early enough and in the right way, can help someone keep control of their gambling and you will retain them as a customer, instead of them choosing to opt for a self-exclusion or closing their account entirely. In the long term this approach is more sustainable for your business.
Compliance with social responsibility requirements
Licence conditions and codes of practice (LCCP)
Our LCCP is the rulebook setting out the measures that you must take and other aspects that we think are good practice. To run your business in a socially responsible way is to use the LCCP as a starting point, and build on these provisions, to ensure that you puts your customers at the heart of your business.
Working together to improve standards of social responsibility
We work with a number of partner organisations in the area of social responsibility. GambleAware’s programme of treatment, education, harm prevention and research is guided by the National Responsible Gambling Strategy, which is defined by the independent Responsible Gambling Strategy Board (RGSB), and endorsed by us.
We also work with industry groups responsible for raising standards in social responsibility, Senet Group and the Industry Group for Responsible Gambling, for example.
Chief Executive Sarah Harrison has spoken at industry events about our expectations
“We want to see you harnessing the same innovation and tools that are used to determine customer profitability, to drive customer protection.
There is perhaps no better way to demonstrate a drive to raising standards than through a genuine and public commitment to meeting your social responsibilities.”