Sponsorship of British sporting clubs by gambling operators
A number of British sports clubs have sponsorship deals with gambling operators. Sports sponsorship falls within the definition of advertising in Section 327(2)(a) of the Gambling Act 2005 (the Act). Such sponsorship deals must comply with the gambling industry code for socially responsible advertising including with regard to the branding of children’s replica kits.
The gambling industry code for socially responsible advertising (the industry code) covers this issue and states at paragraph 33 that:
You can read the industry code online. Further information on gambling advertising is available on the Commission’s website.