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Ensuring a fair Lottery for the nation
£28 billion for good causes
£40 billion in prizes

Retailers and the Licence competition

As part of our commitment to a fair, open and effective competition to award the Licence to run the National Lottery from February 2009, we sought the views of key stakeholder groups. This included a programme of work undertaken with retailers. The work consisted of three strands:

Media and stakeholder work;Research; andMarketing.p. A summary report of this work is available to download on this page. The key issues raised by retailers were:

Terminal allocation. While multiple retailers are reasonably confident of retaining their Lottery terminals, independent retailers with a Lottery terminal are seeking assurance from Bidders that they will retain their terminal in the next licence period. Retailers without a terminal would like the opportunity to obtain one;There is a strong desire amongst independent retailers to maintain the percentage of terminals placed within their sector;All retailers want to protect (or increase) the 5% retailer commission rate;Independent retailers perceive some inequity in the way they are treated compared to larger multiples in terms of terminal allocation and other operational decisions, but particularly in respect of Fast Pay;An emphasis on the support that any retailer needs in terms of the Account Manager relationship, ordering systems, helpline availability, communication,promotional materials and regular training; andThe implications of any contingency that involved multiple operators for the workloads and profitability of neighbourhood stores operating on small margins.p. The NLC is indebted to the retailers and retailer groups that engaged with us, and the insight was important for those leading the design of the competition process. We also made the research findings available to Bidders.

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