Ensuring a fair Lottery for the nation
£28 billion for good causes
£40 billion in prizes
Bid note 2 - Market research: a picture of National Lottery players
Bid note 2 explained that the NLC has commissioned a quantitative segmentation analysis of consumers in the UK Lottery market. This research was commissioned as part of our commitment to ensure a level playing field and encourage high quality bids. It was made available to all potential bidders by early May 2006. Bid note 2 gave details of the areas covered by the research and the format in which it was made available.
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Bid note 2
Bid note 2 explains that the NLC has commissioned a quantitative segmentation analysis of consumers in the UK Lottery market.
(pdf - 33kb)