Ensuring a fair Lottery for the nation
£28 billion for good causes
£40 billion in prizes
Bid note 7 - Market research: trends, players and retailers
As part of the Commission’s commitment to ensure a level playing field and encourage high quality bids, we commissioned the following research reports:
Key trends for the National Lottery (conducted by the Future Foundation).A qualitative study of lapsed player and syndicate manager segments (conducted by Synovate).Understanding independent and multiple retailers and the National Lottery (conducted by Synovate).p. These reports were made available within the virtual data room (VDR).
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Bid note 7 - Market research: trends, players and retailers
Bid note 7 gives details of the three strands of market research that we have made available to Bidders in the Virtual Data Room (VDR).
(pdf - 33kb)