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Ensuring a fair Lottery for the nation
£28 billion for good causes
£40 billion in prizes

Bid note 7 - Market research: trends, players and retailers

As part of the Commission’s commitment to ensure a level playing field and encourage high quality bids, we commissioned the following research reports:

Key trends for the National Lottery (conducted by the Future Foundation).A qualitative study of lapsed player and syndicate manager segments (conducted by Synovate).Understanding independent and multiple retailers and the National Lottery (conducted by Synovate).p. These reports were made available within the virtual data room (VDR).

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