Clarification point 18 - Business Plan Outputs (Appendix C)

ITA clarification point 8, referring to marketing plans, states that:

"The marketing activity plan referred to in section 20.4 should be expressed on the basis of Licence period quarters. However, where related expenditure is expressed as part of the business plan outputs, this will need to align to the business plan periods. Bidders should note that the marketing activity plan is only required by quarter for years 1-3 of the Licence period (see section 20.4.3. item 2), and then annually for years 4-10 (see section 20.4.3. item 5)."

Licence period quarters means quarter years starting from February 2009. Therefore, the detailed quarterly game and marketing activity plans for the first three years will finish at the end of January 2012. For years 4-10, they will be annual, finishing at the end of January 2019.

Issue date: 29 September 2006