Ensuring a fair Lottery for the nation
£28 billion for good causes
£40 billion in prizes
Minimum Marketing Expenditure (April Strategy, June 2006)
This paper, which April Strategy prepared for the Commission, set out recommendations concerning the minimum marketing expenditure for the third National Lottery licence. The paper provided a definition of what should be included in the minimum, the structure of the minimum and draft wording for the Licence and final Invitation to Apply (ITA).
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Minimum Marketing Expenditure (April Strategy, June 2006)
This paper, which April Strategy prepared for the Commission, set out recommendations concerning the minimum marketing expenditure for the third National Lottery licence.
(pdf - 814kb)