National Lottery: Segmentation Research (April Strategy, May 2006)

This paper, which April Strategy sought from Simpson Carpenter for the Commission provided an overview of the National Lottery market segmentation. This report was previously made available to Bidders in the Virtual Data Room that the Commission set up for the third National Lottery licence competition

Related downloads

• National Lottery: Segmentation Research (April Strategy, May 2006) part 1

  This paper, which April Strategy sought from Simpson Carpenter for the Commission provided an overview of the National Lottery market segmentation.

  (pdf - 7.004mb)

• National Lottery: Segmentation Research (April Strategy, May 2006) part 2

  This paper, which April Strategy sought from Simpson Carpenter for the Commission provided an overview of the National Lottery market segmentation.

  (pdf - 4.775mb)