Use of Quantitative Research Techniques in Lotteries (April Strategy, March 2006)

This paper, prepared by April Strategy, set out the findings from meetings with a number of leading market research agencies in the UK to explore the measures and methodologies that could potentially be used by the Commission and potential Bidders. The paper detailed April’s findings and recommendations.

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• Use of Quantitative Research Techniques in Lotteries (April Strategy, March 2006)

  This paper, prepared by April Strategy, set out the findings from meetings with a number of leading market research agencies in the UK to explore the measures and methodologies that could potentially be used by the Commission and potential Bidders.

  (pdf - 1.987mb)